The Challenge
Linksys was launching their first WiFi 7 mesh product — the Velop Pro 7 — into the European market. This wasn’t just a product launch; it was a technology introduction.
The dual challenge:
- Raise awareness of the Velop Pro 7 as a premium mesh solution
- Educate consumers about WiFi 7 technology and its advantages
Most consumers didn’t know what WiFi 7 was or why they should care. We needed to translate technical specifications into compelling benefits while driving purchase intent.
Our Approach
We developed an integrated launch strategy spanning social media and marketplace channels:
Social Media Strategy
Executed a three-phase approach to build momentum:
- Teaser phase — Building anticipation before the official announcement
- Pre-order phase — Driving early adoption with product reveal content
- Launch phase — Maximizing visibility with short-form videos communicating product benefits
Marketplace Content & Advertising
Simultaneously prepared Amazon and Bol.com for launch:
- Competitor and keyword research to inform positioning
- Enhanced product pages with multilingual localization
- Strategic advertising campaigns across both platforms
The Results
The integrated approach delivered exceptional results:
Social Media Performance:
- +260% increase in organic and paid engagement
- +60% growth in followers across all social platforms
- +120% increase in organic LinkedIn profile visits
The campaign successfully established Velop Pro 7 as the premium WiFi 7 choice in Europe, with social engagement translating to marketplace performance.