The Challenge
Fields operates in the fast-moving world of sneakers and streetwear, where product releases happen frequently and timing is everything. The content team was struggling to keep pace — frequent releases outpaced content planning, creating a persistent lag between product availability and marketing assets.
Our Approach
We implemented an integrated Monday.com solution using a dual-board system:
Centralized Stock Tracking
Created a board that flagged incoming SKUs requiring content:
- Real-time visibility into new products
- Automatic identification of items needing creative assets
- Priority flagging based on launch schedules
Mirrored Production Board
Built a synchronized content production system:
- Automated content brief creation when new products are flagged
- Clear assignment and deadline tracking
- Progress visibility for all stakeholders
This integration eliminated manual handoffs between inventory and content teams — when a new product enters the system, the content brief is automatically generated.
The Results
The integrated workflow delivered measurable efficiency:
- 1-week reduction in production lag — Content now keeps pace with product releases
- Automated brief creation — Eliminating manual coordination delays
- Improved visibility — Everyone knows what’s coming and when
In a business with frequent product drops, the one-week improvement means launching with full content support rather than scrambling to catch up.